As a part of its endeavour to connect people to their passions, mobile phone major Nokia has joined hands with A.R. Rahman to give young Indians a chance to remix two tracks from the maestro's forthcoming film "Ada... A way of life".
The announcement at a press conference Monday marks the first time the composer is allowing listeners to remix his creations.
As a part of this initiative, Nokia and leading music house BIG Music will run a month-long contest where participants can remix the two "Ada" soundtracks - "Gulfisha" and "Gum Sum" on Nokia's newly launched Nokia XpressMusic mixer application.
This is an online music mixer available on www.nokia.co.in/XpressMusic that has pre-loaded "Ada" tunes.
More information in http://www.remixrahmansada.com/
Users can remix the soundtracks by clicking on their favourite music genre such as Jazz, Folk, Punjabi, Hip-Hop and Rock amongst others. Participants also have the option to download the Ada tracks from the Nokia XpressMusic website and remix with their own professional music equipment.
The winner, to be chosen by Rahman, will get an opportunity to spend a day with the music legend and compose the remix soundtrack with him at his studio.
This remix would be released through a music video that would profile the winner and Rahman along with the top 10 finalists.
Elaborating on the concept, Rahman said: "India full of talented young people and this contest is my way of unleashing their creativity.
"Nokia and BIG Music have come up with a very interesting concept and I am looking forward to see how the listeners interpret my music and give it a new form," he added.
According to Raghuvesh Sarup, head of programme portfolio of Nokia India, "we share a very special and long-term association with Mr. Rahman and we treasure this relationship.
"We are very grateful to him for agreeing to this initiative and giving youngsters an opportunity to express themselves through music," he added.
